IBM Unica Campaign Training

IBM Unica Campaign Training Curriculum

What is Unica campaign tool?

Introduction Campaign
Campaign Architecture & System Requirement.
Campaign Basic Concepts

Type of Process Boxes
Contact List Generation, Response Tracking.
Q&A
IBM Unica Campaign Basics

Building a Flowchart, Part -1

Data Selection and Manipulation
Campaign – Overview (Flowchart walkthrough)
Campaign – (Flowchart walkthrough)
Building a Flowchart, Part – 2

Data Refinement and Output
Campaign – Exercises

Offer Attributes, Offers, and Offer Lists

Assigning Offers and Cell Management

Campaign – Exercises

Selected Setup and Troubleshooting Topics

More Campaign Objects and Processes